January 28th, 2009 — 11:10 pm
Ok, let’s start by saying that all major search engines are going to come to your site NO MATTER WHAT.
There are certain things you can do to prevent appearing in the search results (such as editing robots.txt file ot using <noindex> tag) but your site will be crawled anyway.
There are two major ways ways to get more exposure for site:
* organic SEO + pay per click
* inbound links distribution
The first way is the most common way. But as practice shows it is much better for your rankings to use both methods. So let’s say you hired a professional web design company to build your site. You can ask your company weather they provide any marketing services OR you can do it yourself if budget of your company does not allow you to pay for their services.
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3 comments » | SEO
January 26th, 2009 — 09:52 pm
Today we are going to look into anther really cool plugin for jQuery – Flip. It allows to flip elements right on the web page.

For the starters we are going to need jQuery 1.2.6 and jQuery UI for it. After that we are going to need togo the plugin developer’s site and download it.
The plugin has the following variables:
* Direction: the direction of the flip (tb, bt, rl, lr)
* bgColor: the color of the of the block in the beginning of the movement
* color: the color of the block in the end of the movement
* speed: the speed of the movement
* content: defines new content of the block after the movement (text, html, or jQuery object)
So in order to unfold verticaly a block named id=”myBlock” in a half of a second. and to have it in white first and then turn it into black and then in the end to change the content of the block with to ic=”myNewBlock” then we are going to use this code:
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2 comments » | Web Design
January 25th, 2009 — 09:08 pm
One of the most common questions asked (or should be asked) by a web design company on the first meeting is: Why do you need a website? In most of the cases the client replies: we need a site as a marketing tool. In a way it’s the same as going and buying a drill in a hardware store (just in case, every household should have a drill, etc)

Further investigating this example we come to a conclusion that by buying a drill you are actually buying holes that can be made with this drill. In order for those holes to appear you have to know how to operate the drill, outline future holes placement, have a plan how to use them. In a mean while the drill itself (just like a website itself) is just a tool that will not work unless you use it right.
Knowing that creating a website is not usually cheap let’s see what we can do to make the tool work for us. Declaring our website a tool we need to understand what kind of holes we want to get.
Let’s assume we are a manufacturing company and we produce and sell some merchandise. The target group of the website consist of two: consumers and dealers. Both groups are crucially important for the company: if the consumers don’t want our merchandise the dealers will not order it and if the dealers won’t order the merchandise then our consumers will not be able to buy it no matter how much they want it. On our website we are going to try to satisfy both groups.
Step one is always forecasting the steps of the visitor starting form the moment we get a visitor and the steps he has to take to get to the needed information.
Let’s see another example: Macy’s. Even if you have never seen their site before would you assume they sell clothing online. Obviously they know that by not selling clothing online they will loose market share. So it’s actually worse for Macy’s not to have online store then not to have a website at all.
Alright, let’s go back to our dealers and consumers. All what the dealers want is to be able to contact you at any time: phone, email, contact form on every page or at least visible link from every page.
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7 comments » | Web Design
January 21st, 2009 — 09:32 pm
Hello again!
Let’s checkout a fresh useful plugin jQuery – magnify tool.
All you got to go is to make 2 proportional images one of them should be small, another one should be normal sized, html markup, and a small piece of JavaScript code.
It looks like this:

jQuery magnify tool
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1 comment » | Web Design
January 21st, 2009 — 12:34 am
Hello Everyone,
Let’s talk about audio and video Pleyers today. Ill the players listed below support various formats and other goods such as skins, addons, different APIs and much more.
LongTail’s players JW
One of the original versions of this player was used on the young YouTube. Let’s see What it has got for us.

JW Player
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Comment » | Web Design
January 19th, 2009 — 12:40 pm
Traffic Types :

search engine optimization
Direct Traffic
You told your friend about a website you liked, after visiting it your friend told others about it. This type of website traffic is called direct : simple typing of a website URL in the browser.
Referred Traffic
You posted an ad online or on another website (facebook, blog, ad network) with a direct link to your site. Once a user clicks on this link he will be brought (or referred) to your site
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1 comment » | SEO
January 17th, 2009 — 07:45 pm
There are a lot of companies providing SEO services these days. Availability of so many options is often confusing for customers to make their decision regarding the SEO professional they wish to hire.
Every company or individual should look at a few key points before deciding their SEO firm. For example, what services will be included in the package; who are their current clients; how will your website progress be measured; how much experience the firm has; how is their content writing; how is the progress documented; do they offer link building and so on.
The more homework you’ll do, the better off you will be. You’ll find a lot of SEO firms catering to clients in major business districts. Some of the Boston SEO professionals have a very good reputation and a lot of experience.
Make a smart choice and select a SEO firm you can trust for your precious website.
Comment » | SEO
January 17th, 2009 — 07:43 pm
If your company is selling products or services that are geared toward the online community, the only way customers will come knocking at your doorstep is through effective internet marketing and search engine optimization. These days, people use search engines to find almost anything that exists on this planet- from their elementary school friend to the oldest pizza place in the country! More and more people are relying on the web for their everyday needs and it is only sensible for marketers to get professional SEO done and increase their online presence by internet marketing.
There is a gamut of information available online regarding internet marketing and there is a lot of professional help out there if you are a rookie in this field. If you are a new business or an old business new to the online community, the best way to educate yourself is to take advantage of tons of online resources available. After that, you can make an informed decision and engage a professional internet marketing and SEO firm for all your online marketing needs.
Comment » | SEO
January 17th, 2009 — 07:40 pm
Website from a template and custom website design both have their advantages and disadvantages. Which one is better depends on your business needs and the goals of your website.
Website templates save companies a considerable amount of time and money. There are a lot of template options available in the market to choose from for your website and you do not have to rely on a professional website design firm to get the desired look. These templates are user friendly and do not require professional expertise.
Template-based websites, however, are not very unique and other websites similar to yours may already exist in the market. Templates usually put limitations on the amount of text you can enter in the web page and if you try to insert more text than desired, it may change the layout of your page, giving it an unfinished look. If you do not look for reputable sources for templates, sloppy coding of some templates may hamper search engine optimization and other necessary updates.
It is, therefore, in your best interest to get a custom professional website developed from trained professionals. While templates may save you time and money in the short-run, a personalized design will always be more beneficial in the longer run.
2 comments » | Web Design
January 17th, 2009 — 07:37 pm
For a start-up business, it may be tempting to save some moolah on website design and hire an intern or a student to create one. Such businesses, perhaps, do not realize the importance of a professional website design. Your dot com is your greatest marketing tool and its significance cannot be undermined. The expertise and finesse that professional website design firms bring to the table may be missing when interns or students work on your website. You need to hire someone who has industry experience and who has worked on similar projects before rather than relying on individuals who are learning themselves.
The advent of SEO has completely changed the way websites are designed and developed. The content of the website is as important as the actual design. Your website ranking on search engines and its popularity are determined by SEO and professional SEO firms have the know-how to make your website search engine friendly, turning it into a marketing machine and attracting a lot of visitors.
I am sure you can use an intern to organize a file cabinet or to update your mailing list. For your company’s website, let the professionals do their job.
Comment » | Web Design
January 17th, 2009 — 07:15 pm
Increased online exposure and a lot of leads are a dream come true for any real estate firm. Creating a website is not an end for them; it is only a means to an end (of generating a lead and closing the deal).
Presence of a website is important for almost every business; however, tailoring the website design to meet the interest of a specific business is very important. In case of a real estate firm, location specific categorization, proper drop-down menus for price selection, community profiles, calculators are crucial to enable users to find the necessary information. These tips should be kept in mind for Boston real estate web design, New York real estate web design or any metro area for that matter.
Dynamic nature of the real estate market also calls for a website that can be easily updated for new property listings, marketing newsletters and so on. First time home buyers usually rely on real estate websites to do all their research and make themselves familiar with the real estate jargon. A content rich website that keeps the users abreast of all the happenings is of utmost importance for real estate firms to make a mark in this highly competitive and volatile market.
Comment » | Web Design
January 17th, 2009 — 07:11 pm
Website SEO is of paramount significance in today’s corporate world. SEO is the process of improving the traffic to a website from search engines such as “Yahoo”, “Google”, and “MSN” etc. (via organic search) for targeted keywords, and has become a buzzword among today’s marketers. Several businesses similar to yours may exist on the web. How will your potential customers find your website when so much competition exists? This is where SEO comes in handy and makes the content of your website more relevant and “search engine friendly.”
Search engines use programs called crawlers or spiders that follow the links from page to page and analyze, index and add a page to the database. SEO can work for almost all businesses- whether it’s SEO for real estate or SEO for a doctor’s office.
To keep up with the competition and to be in front of your potential customers constantly, SEO is the way to go. Get a professional website design, optimize it with keywords specific to your industry, create proper links and monitor the performance of your website to shine on the web and to reap the benefits of an amazing online presence.
1 comment » | SEO
January 17th, 2009 — 06:25 pm
The ultimate goal of a website is to serve as a marketing tool for a company’s products or services. End users or potential customers visit a website to gather information and make informed decisions about investing in a particular product or service.
Text layout and simple navigation are very important to ensure that the users get the information they are looking for when they visit your website. Too much clutter and animations annoy the user and the purpose of providing useful and timely information is defeated. Your web design should also be in conjunction with your branding and the image you want to portray for your company. For example, a law firm web design with a goal to depict credibility should have the color scheme, content and layout in accordance with that goal. Use of vibrant colors, cartoons etc will not be appropriate for such a website. Such sassy web design, however, will work beautifully for a kids’ website.
A website is, usually, the first interface of a potential customer with your company. Visitors of all age groups, from all walks of life will be visiting your website. Hence, keeping the design simple and up-to-the-point is very important. The entire exercise of designing the website and writing the content can become futile if your design is not able to capture and hold the user’s attention.
Comment » | Web Design
January 17th, 2009 — 05:26 pm
Good and relevant content on your website is as important as the “look and feel” of the website. People get so involved in the design and development of the actual pages that creating appropriate content for their target audience usually takes a backseat.
Companies get their website optimized for search engines- to improve ranking and gain popularity- and the content of the website plays a key role in achieving this. Once a draft of the content is created, your professional website design team can use that as a guideline to better design the website.
Writing the content before the website design team takes over your project is a good idea. It helps you to identify your goals and the same can be communicated to the website designer. It will give them a clear understanding of the project goals and your expectations, which, in turn, will help them translate your vision into a reality.
Pay attention to the end users or your target audience while writing the content. It’s not about using fancy words and flowery language. It’s about clear and concise communication, and choosing right words that can be easily comprehended by your website visitors.
Take time to think about the content of your website and complement that with professional website design and professional SEO. Next steps? Be ready to welcome a huge amount of traffic to your website!
Comment » | SEO