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	<title>Kenmore Design Blog &#187; Uncategorized</title>
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		<title>What should I look for in an online copywriter?</title>
		<link>http://blog.kenmoredesign.com/2010/05/17/what-should-i-look-for-in-an-online-copywriter/</link>
		<comments>http://blog.kenmoredesign.com/2010/05/17/what-should-i-look-for-in-an-online-copywriter/#comments</comments>
		<pubDate>Mon, 17 May 2010 15:37:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.kenmoredesign.com/?p=276</guid>
		<description><![CDATA[A website is a technological platform to deliver human content with. Good modern copywriters do two jobs: they use their talents to engage an audience and feed keywords to search engines at the same time.
Effective writers usually have a broad range of general knowledge combined with a proven track record. What you should look for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.kenmoredesign.com/wp-content/uploads/2010/05/dfds1.gif"><img class="alignleft size-medium wp-image-282" title="Copywriter" src="http://blog.kenmoredesign.com/wp-content/uploads/2010/05/dfds1-300x252.gif" alt="" width="170" height="162" /></a>A website is a technological platform to deliver human content with. Good modern copywriters do two jobs: they use their talents to engage an audience and feed keywords to search engines at the same time.</p>
<p>Effective writers usually have a broad range of general knowledge combined with a proven track record. What you should look for in an online copywriter or editor depends on the needs of your business or organization. If you need to convey a significant amount of detailed technical information, you may need an expert in your field. But if you need <a href="http://www.copywriter.co.cc/" target="_blank"><span style="color: #000000;"><span style="text-decoration: none;">advertising copy</span></span></a>, someone creative can generate attention for your marketing and communication efforts. Often a combination is ideal.<br />
<span id="more-276"></span></p>
<p>Kenmore Design has worked in the past with Gerhard Schneibel, an English-language <a href="http://www.copywriter.co.cc/" target="_blank"><span style="color: #000000;"><span style="text-decoration: none;">SEO copywriter</span></span></a>. As an experienced journalist, copywriter, editor and German translator, he brings a range of knowledge to his work and consistently delivers accurate, purposeful copy which is easy to read.</p>
<p>Not only should modern copywriters be able to write for both humans and search engines, but they also need to understand the way online readers think. Long attention spans are a thing of the past, and anything which isn&#8217;t conveyed in a few paragraphs is unlikely to be read. Effective online copywriting requires a disciplined use of language and an ability to prioritize information. Simple, clear copy is a valuable asset to any website.</p>
<p>One thing to keep in mind is the market is filled with amateur writers whose first language often isn&#8217;t English. They may produce a lot of keyword-stuffed copy for low rates, but that kind of writing is painfully obvious to spot. Quality copy is a major part of the first impression your company or organization delivers. We recommend safeguarding your reputation by investing in professional writing services.</p>
<p>Visit: SEO Copywriter, Editor, Journalist and Translator</p>
<p>A website is a technological platform to deliver human content with. Good modern copywriters do two jobs: they use their talents to engage an audience and feed keywords to search engines at the same time.Effective writers usually have a broad range of general knowledge combined with a proven track record. What you should look for in an online copywriter or editor depends on the needs of your business or organization. If you need to convey a significant amount of detailed technical information, you may need an expert in your field. But if you need advertising copy, someone creative can generate attention for your marketing and communication efforts. Often a combination is ideal.Kenmore Design has worked in the past with Gerhard Schneibel, an English-language SEO copywriter. As an experienced journalist, copywriter, editor and German translator, he brings a range of knowledge to his work and consistently delivers accurate, purposeful copy which is easy to read.Not only should modern copywriters be able to write for both humans and search engines, but they also need to understand the way online readers think. Long attention spans are a thing of the past, and anything which isn&#8217;t conveyed in a few paragraphs is unlikely to be read. Effective online copywriting requires a disciplined use of language and an ability to prioritize information. Simple, clear copy is a valuable asset to any website.One thing to keep in mind is the market is filled with amateur writers whose first language often isn&#8217;t English. They may produce a lot of keyword-stuffed copy for low rates, but that kind of writing is painfully obvious to spot. Quality copy is a major part of the first impression your company or organization delivers. We recommend safeguarding your reputation by investing in professional writing services.</p>
<p>Visit: SEO <a href="http://www.copywriter.co.cc/">Copywriter</a>, <a href="http://www.copywriter.co.cc/" target="_blank">Editor</a>, <a href="http://www.copywriter.co.cc/" target="_blank">Journalist</a> and <a href="http://www.copywriter.co.cc/" target="_blank">Translator</a></p>
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		<title>How did the financial crisis benefit web industry ?</title>
		<link>http://blog.kenmoredesign.com/2009/08/06/how-did-the-financial-crisis-benefit-web-industry/</link>
		<comments>http://blog.kenmoredesign.com/2009/08/06/how-did-the-financial-crisis-benefit-web-industry/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 00:53:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[crisis and web]]></category>
		<category><![CDATA[low end pricing]]></category>
		<category><![CDATA[professionals on the web]]></category>
		<category><![CDATA[SEO and brochure website]]></category>
		<category><![CDATA[web industry]]></category>

		<guid isPermaLink="false">http://blog.kenmoredesign.com/?p=228</guid>
		<description><![CDATA[This is a touchy subject and for many this year was the last year in business. And although this subject is not very web-related I still want to blog about it.
2008/09 is not a great time for business. Many had to lay off the employees or even close th doors completely. But what happened in [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-230" style="margin: 5px; border: 0px initial initial;" title="crizis" src="http://blog.kenmoredesign.com/wp-content/uploads/2009/08/crizis-299x176.jpg" alt="crizis" width="299" height="176" />This is a touchy subject and for many this year was the last year in business. And although this subject is not very web-related I still want to blog about it.</p>
<p>2008/09 is not a great time for business. Many had to lay off the employees or even close th doors completely. But what happened in web industry ? How come there is still a strong demand for web designers and developers ?</p>
<p>The answer lies in-between the laid off professional and merchandise in the closed stores. See, when the professionals got more free time on their hands they started providing others with services such as consulting, advising, various tax and legal help. On the other hand we had merchandise behind the closed stores of the small mom and pop stores. The merchandise had to go and there was a place for it online: it was sold on e-bay or amazon.</p>
<p><span id="more-228"></span>The interesting part is that not all of these services are offered in the phonebook, some people started a website and sometime a simple brochure website may cost as little as $1 000! Where are you going to find a business property with such a low rent? Now some mom and pop stores opened e-bay stores or even better: had a dynamic e-commerce solution professionally designed and implemented. Again sometimes this can be done for as little as $ 10 000.</p>
<p>The last point is marketing. Every website needs to be found, <a href="http://www.kenmoredesign.com">good web design companies</a> provide with SEO and <a href="http://www.kenmoredesign.com">Internet marketing services</a>. SEO progress is rather complicated but once the strategy is set up it&#8217;s relatively easy for a web design company to execute the service for just a small fee. Internet marketing and SEO services start as low as $500/mo which is times lower then any other type of marketing.</p>
<p>My message is to every one of you hurt by the financial crises: try entrepreneurship, there are many opportunities for you on the web,  your new career may be just one phone call away!</p>
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