Text layout and simple navigation are very important to ensure that the users get the information they are looking for when they visit your website. Too much clutter and animations annoy the user and the purpose of providing useful and timely information is defeated. Your web design should also be in conjunction with your branding and the image you want to portray for your company.  For example, a law firm web design with a goal to depict credibility should have the color scheme, content and layout in accordance with that goal. Use of vibrant colors, cartoons etc will not be appropriate for such a website. Such sassy web design, however, will work beautifully for a kids’ website.

A website is, usually, the first interface of a potential customer with your company. Visitors of all age groups, from all walks of life will be visiting your website. Hence, keeping the design simple and up-to-the-point is very important. The entire exercise of designing the website and writing the content can become futile if your design is not able to capture and hold the user’s attention.