Creating a logo for your brokerage is easier when you have a clear idea of what your business represents and which ideas are related to it. When you set up a new business is because you have previously carried out a market study, so you know what differentiates you from the others. The logo creation is not an easy process. We’ve prepared just 3 steps to create a logo for your brokerage.
KEEP IT SIMPLE
It’s essential to do a research before thinking about logo creation. If you’re already keeping a constant eye on the forex design market, let’s talk about your specific logo. The first thought is using all kinds of shapes and colours but we have to stop you here. Your company has a specific function on the market, you have a specific target, so why don’t you have a specific logo too? Don’t want to cover everything.
The best way to find what you are looking for is to make it simple. It should be also adaptable to multiple platforms and connected with your brand, your values and the forex market. It’s also important that you stay away from generic fonts which everyone is using everyday (Times New Roman, Impact or Arial). While you are drawing the logo, keep in mind a list of words associated with your brand. If you lack inspiration visit this page.
FOREX LOGO VARIATIONS
If you have already done the first schemes of your logo, try to make some variations with colours. We suggest picking up a black or white background and checking how your logo looks like. Black and white variations of Kenmore Design Logo:
If you are running out of ideas to do this, keep an eye on what other financial brands that are connected with your brokerage are doing. If the black and white versions don’t fit with your idea, try with other colours. You have to be patient as this design process is not a matter of a couple of weeks, but as a matter of months. Keep in mind that the forex market where you take part in, it’s a competitive field where every decision makes the difference.
We’d like to point out that these versions represent your company now. However, in 5 or 10 years you should make another revision to test if your logo is still attractive to traders. This is a fairly common process, the big brands are constantly evolving. You can check it by typing logo changes over time in google.
SHARE IT WITH FRIENDS AND BUYER PERSONA
We recommend that before choosing any final logo, that you share it with different friends and buyer personas. If you really want your logo to reach potential traders, other people have to be involved in the designing process. In order to make sure you get practical results, we recommend making a survey between your audience. A ten people group between forex specialists friends and a group of buyer personas will give you a better perspective.
Try to take the possible criticism in a positive way, it’s not worth it doing the opposite. These people are the ones who are going to help you achieve that perfection you are looking for. Your forex logo has to be perfect, but more importantly, it has to connect with what you want to convey. If some criticisms do not help you to improve the design of your logo, trust other opinions and yourself.
THE LOGO FOR YOUR BROKERAGE
We know that for you it’s essential to find a good logo for your brokerage. Clients are going to start identifying themselves with your brand and you’ll begin to grow. Your values will be reflected in colours and shapes that have taken you a long time to decide, but now you have got the logo you wanted. If the 3 steps to create a logo for your brokerage are not enough for you, we will delve into the topic in future publications.